Content structure
Hero, service explanation, process, trust content and FAQ sections organised around visitor questions.
Case study ยท Astrafifo
Turning a specialised Australian employment service into a clear digital journey
Astrafifo serves Italian speakers exploring FIFO mining work in Australia. The website had to explain an unfamiliar service, establish credibility and move suitable visitors toward an eligibility enquiry.
- Italian audience
- Structured eligibility intake
- SEO and analytics foundation
Explain a complex path without promising a guaranteed job
Visitors need to understand FIFO work, likely eligibility, the support process and the difference between guidance and an employment guarantee. The page therefore combines education, qualification and a clear enquiry path.
- Communicate to an Italian-speaking audience
- Answer high-friction questions before the form
- Capture useful eligibility context
- Keep claims and calls to action clear and supportable
A focused landing experience with measurable conversion points
Lead intake
A structured eligibility form that records useful context and supports follow-up rather than collecting a bare email address.
Search foundation
Route metadata, canonical signals, structured data and crawlable supporting content.
Measurement
CTA and form events designed to distinguish interaction from a completed enquiry.
A credible public front door for a specialised service
The public website is live and provides a coherent path from discovery to eligibility enquiry. Broader client and staff workflow capabilities are being developed separately and are not presented here as completed production outcomes.